ITS TIME TORE-THINK PR
Does your organization have a corporate communications plan, including goals? Do you know who you are trying to reach (and does everyone agree)? Is your stakeholder engagement plan working?
Having a robust communication plan is one of the foundational elements of a strong brand and business.
Developing this communication plan is one of the key pillars we use to build you a lasting website.
A website is your main communication tool to the rest of the world. It is here where you make announcements and publications first. And for many a website is far more than just a communication tool: its a store, a calendar, a business management tool and much more.
Invest in your website Invest in your future
You might start with a simple, one-page brochure-type website but as your business grows you will need a website that is able to support your future business activity – and this means more content and more web pages.
You must accept the fact that your website is not for you – it’s for your customers and potential customers.
Your website is meant to engage, educate, and encourage action.
With this considered, having a multi-page website will not only allow you to produce more content to answer the questions that your potential prospects have (both engaging and educating them), but also help you to move them through the sales cycle (using CTAs and landing pages) and increase the amount of targeted traffic being driven to your website as you optimize new pages for specific keyword terms.
Also, by investing in your website and structuring it accordingly (rather than having all of the information on one page) your website visitors will be able to easily find what they need and complete specific actions on your website.
As you expand your business over time, you invest in your website and expand it. Your website then includes your new service offerings and products, helping to support your sales activity. Eventually you get to a point where you can integrate advanced tools, such as marketing automation, to further enhance your website and personalize the experience for website visitors – all of which is impossible with a one-page, static website!